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Affiliate Management
A key ingredient of an effective SEO/SEM plan affiliate management has become the trend nowadays. It’s a form of online advertising which consists of rewarding an affiliate for referring a visitor or rewarding a customer for performing a desired action like making a purchase or subscribing to a newsletter. In a way, it can be regarded as free publicity for your page like a network of related websites directing customers to purchase from your website.
Affiliate campaigns are effectively combined with Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns & email marketing support. Travel, retail, and service industries take on affiliate marketing due to their timely research process/large-volume sales.
Effective Affiliate Marketing will bring in quality, converted traffic as it is a well-planned effort intended to develop long-term relationships with third party websites, research industry-relevant websites with trusted pages and build up a valuable affiliate network for your website.
Other than that, successful Affiliate Marketing also involves the ability to be flexible with commission values, especially during times when there is a slump in sales.