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A super-speciality hospital located at Kochi in Kerala, India, Lakeshore Hospital & Research Centre has brought healthcare of international standards to the ‘God’s own country’, Kerala, India. Lakeshore hospital provides international standard treatment facilities at cost effective rates thereby attracting patients from all over the world. The hospital has established itself as the finest medical destination for patients worldwide.
The Challenge
The hospital wanted to build awareness and preference, positioning the brand for differentiation with a robust, patient/member approach. Considering the escalating rate of healthcare providers in Cochin lakeshore also wanted to increase patient/member acquisition and engagement while decreasing costs. Lakeshore Hospital sought a partner in Chanakya to help develop an integrated marketing communications campaign.
The Solution
Using a comprehensive digital strategy of creative concept development, paid media and social media engagement, Chanakya turned things around for Lakeshore Hospital in a short period of time. This increased the volume of website traffic which significantly led to a number of patient conversions as well. Social Media marketing was effectively used to improve their brand awareness across multiple channels.