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Kochi Tourism Destination Services Pvt. Ltd., a pioneer of the boating cruise industry in Cochin offering Boating cruises for promoting Kochi tourism was finding it difficult to get top organic Google rankings.
The Challenge
The company wanted to explore what improvements that could be made to traffic by focusing on developing its rankings in organic search results, initially targeting the local markets.
The Solution
Chanakya made a complete makeover of the website architecture, structure and functionality to ensure search campaigns have maximum impact. The onsite content was rewritten and optimized for keywords. Onsite and offsite optimization was done for the website. The site rankings have been enhanced and more website traffic has been generated adding more potential customers leading to more business.