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Based in Diera, Belhoul Speciality Hospital is a multi-specialty healthcare provider that provides advanced tertiary care to adults & children. The hospital combined a holistic approach to lifestyle management with an emphasis on prevention and cure.
The Challenge
The Belhoul Speciality Hospital was already engaging in an SEO and PPC campaign but not fully satisfied with their performance. The hospital engaged with Chanakya to carry out a full audit of the existing SEO activity. It revealed a number of missed opportunities and areas that were poorly configured which were leading to money being wasted. Despite a reasonable amount of off-site SEO and content marketing activity taking place, many of the on-site requirements that are fundamental to successful SEO had been neglected.
The Solution
Chanakya engaged a web agency to ensure all the on-site errors were corrected and on-page content and meta tags were optimised. We then embarked on an off-site content campaign, building on the previous activity by getting articles and reviews about the Hospital placed on highly influential websites.
As a result of the initial changes and the ongoing optimisation carried out by Chanakya the return on investment has improved significantly. In the first five months since Chanakya took over the SEO campaign, the search rankings for most of the target keywords have increased.